It’s just a Blizzard kind of day, I guess.
Gamestop has started promoting an offer for gamers who pre-order Starcraft II. Gamestop will either send you a key via e-mail within 24 hours, or print out the code on the receipt when you throw down your 5-spot at the store. There is one catch, though – there are no cancellations when you pre-order the game.
Gamestop has gotten into the habit of promoting AAA games by offering some kind of incentive to pre-order games. Normally, the offer involves some kind of DLC like a costume or weapon: It’s enough to make someone pre-order a game if they were already planning on buying it, but not enough to persuade gamers who aren’t sure. Given the fervor when the Starcraft II beta went online, a key definitely rates as something much more valuable.
My guess? Gamestop is going to be very happy with the results of this deal.