Tag Archives: Bobby Kotick

Activision Developing Call of Duty “Digital Platform”

For years, Activision CEO Bobby Kotick’s dream has been to find a way to charge a subscription fee for Call of Duty.  CoD is one of the biggest, most lucrative franchises in the video game industry and it would make sense that he (and Activision) would want to take advantage of that.  In spite of that, Activision has said they would “never” charge for access to CoD multiplayer.  Rumors of CoD adding a subscription have been met with intense displeasure.

With that in mind, Activision announced the formation of a new subsidiary developer, Beachhead Studios, to develop a new “digital platform” to “support” the Call of Duty series.  The platform, which has apparently been in the works for the past year, will…  well it’s purpose is still somewhat uncertain.  According to Kotick, the platform will; “[focus] on the delivery, digitally, of new, innovative Call of Duty content and services [that] will enable tens of millions of players around the world to continue to enjoy the experience that Call of Duty offers.”  Also, “The platform will support in-game integration and bring online experiences and console play together for the first time.”
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Activision Confirms Guitar Hero 6 and DJ Hero 2

Activision confirmed yesterday that “Guitar Hero 6” and “DJ Hero 2” are both in development and should be released some time this fall.  Both games’ existence were common knowledge – guest DJs like DJ Shadow have already publicly spoken about their involvement with the project.  The existence of a Guitar Hero 6 was simply a foregone conclusion.

Still, with the music game fad (has it really existed long enough to be considered a genre?) continually shrinking, Activision CEO Bobby Kotick reasserted his plan to release fewer “Hero” titles, especially new titles that require “the sell-through of higher-priced peripherals,” choosing into focus on software and growing their DLC song library.  In other words, Kotick concedes that the market for music games has already reached critical mass, so the prudent business strategy would be to focus on keeping fans of the genre, rather than growing the brand.  That strategy was embraced long ago by Rock Band developer Harmonix, who will be releasing “Rock Band 3” this holiday season.

(Via Joystiq)