Activision confirmed yesterday that “Guitar Hero 6” and “DJ Hero 2” are both in development and should be released some time this fall. Both games’ existence were common knowledge – guest DJs like DJ Shadow have already publicly spoken about their involvement with the project. The existence of a Guitar Hero 6 was simply a foregone conclusion.
Still, with the music game fad (has it really existed long enough to be considered a genre?) continually shrinking, Activision CEO Bobby Kotick reasserted his plan to release fewer “Hero” titles, especially new titles that require “the sell-through of higher-priced peripherals,” choosing into focus on software and growing their DLC song library. In other words, Kotick concedes that the market for music games has already reached critical mass, so the prudent business strategy would be to focus on keeping fans of the genre, rather than growing the brand. That strategy was embraced long ago by Rock Band developer Harmonix, who will be releasing “Rock Band 3” this holiday season.