Tag Archives: Football

EA and NFL Extend Madden Exclusivity Contract for Another Year

The NFL has agreed to extend their exclusive licensing agreement with EA Sports for an extra season, through 2013.  EA has had the exclusive right to use the names and logos of the NFL and its teams since 2004.  The initial deal gave EA exclusivity for five years, but in 2008 the agreement was extended through Madden 2012, which will presumably be released this August. However, with a potential lockout looming for the NFL – The collective bargaining agreement between the NFLPA and the NFL team owners will expire next month –  EA has expressed misgiving about being short-changed in the last year of their agreement.
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Madden Sim Predicts Steelers Will Win Super Bowl XLV

Sorry Cheeseheads, Madden has spoken.

EA Sports announced today that they ran their eighth annual Madden simulation of the upcoming Super Bowl, and the game has predicted that the Pittsburgh Steelers will eke out a win over the Green Bay Packers, 24-20.  Every year, EA simulates the entire NFL season using the most recent version of Madden, culminating with a prediction for who’ll go all the way.

According to the simulation, Pittsburgh will hold a narrow lead for the most of the game.  Green Bay will mount a fourth quarter comeback to take the lead, but Roethlisberger will ultimately throw one last TD pass, taking back the lead and securing the win.  Surprisingly, the simulation named Steelers receiver Mike Wallace Super Bowl MVP over star QB Ben Roethlisberger.  Earlier in the season, Madden 2011 simulated the entire season, and correctly picked the Packers as NFC champion.

Using a video game to make a Super Bowl prediction may seem silly, but Madden has correctly predicted six of the last seven bowls.  The only one it failed to anticipate was the New York Giants’ 2007 win over the New England Patriots.