Not a lot of people love Gamestop’s current rewards program, the Edge card. It’s not a bad deal, really – For 20 bucks, Gamestop customers get 10 ten percent off used games, 10 percent more money for trade-ins and a subscription to Game Informer. So it’s not a terrible deal, but nothing to get excited about either. Well, Gamestop has caught to their customers’ lack of enthusiasm and a new rewards program is being tested as we speak.
The new “PowerUp” program is a points-based rewards system. Members get 10 points for every dollar spent on new games, and 20 points for every dollar spent on used games and trade-ins. Points can be traded in for coupons or even gaming accessories like controllers or headsets. Of course, in order to get the good stuff you have to spend a ridiculous amount of money.
In addition, every purchase at Gamestop enters “PowerUp” cardholders into special drawings for “Epic Reward Giveaways” like trips or entrance to online betas. Since each purchase counts as an entry, the program encourages members to shop frequently, but it also encourages them to buy one game at a time, even when they’re planning on buying more.
Lastly, the “PowerUp” program will also include a free option, which will allow more frugal gamers to use the “rewards points” system. Paying members will get the “edge” discounts, coupons and gifts, and extra entries into the “Epic Rewards”.
“PowerUp” is currently in “beta”, being tested by customers in Ohio, Tennessee and Missouri. The program is on track to nationwide some time in June. If you want more info straight from the horse’s mouth, check out the “PowerUp” beta website.
After a Gamestop Employee/Kotaku reader leaked an image of the retailer pre-order box art, Ubi Soft confirmed the existence of the next game in the “Assassin’s Creed” series. “Assassin’s Creed: Brotherhood” continues the story of “Assassin’s Creed II” protagonist Ezio Auditore De Firenze, rather than the primary storyline. Ubisoft revealed that such a game was being developed after rumors that a third direct sequel was already in the works, based on information in Ubisoft’s annual financial report.
According to the box art, “Brotherhood” focuses leading a group of assassins, rather than working solo. Case in point, the box refers to a “never-before-seen” multiplayer component. which had also been hinted in the annual financial report. On that note, the box implies that fans who pre-order the game at Gamespot will get a special multiplayer character, if that kind of thing float your boat.
After confirming the authenticity of the box art image, Ubisoft said that they will be releasing more information some time next week.
It’s just a Blizzard kind of day, I guess.
Gamestop has started promoting an offer for gamers who pre-order Starcraft II. Gamestop will either send you a key via e-mail within 24 hours, or print out the code on the receipt when you throw down your 5-spot at the store. There is one catch, though – there are no cancellations when you pre-order the game.
Gamestop has gotten into the habit of promoting AAA games by offering some kind of incentive to pre-order games. Normally, the offer involves some kind of DLC like a costume or weapon: It’s enough to make someone pre-order a game if they were already planning on buying it, but not enough to persuade gamers who aren’t sure. Given the fervor when the Starcraft II beta went online, a key definitely rates as something much more valuable.
My guess? Gamestop is going to be very happy with the results of this deal.