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EA and NFL Extend Madden Exclusivity Contract for Another Year

The NFL has agreed to extend their exclusive licensing agreement with EA Sports for an extra season, through 2013.  EA has had the exclusive right to use the names and logos of the NFL and its teams since 2004.  The initial deal gave EA exclusivity for five years, but in 2008 the agreement was extended through Madden 2012, which will presumably be released this August. However, with a potential lockout looming for the NFL – The collective bargaining agreement between the NFLPA and the NFL team owners will expire next month –  EA has expressed misgiving about being short-changed in the last year of their agreement.
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